Results-driven marketing is at the forefront of advertising as recessionary pressures tighten budgets. OTT has hit the mainstream and been embraced by a broader demographic during the pandemic, offering advertisers a compelling combination of audience scale and market-leading levels of…
Over-the-top (OTT) video has hit critical mass, and nowhere is this more apparent than in the Asia Pacific region. Media Partners Asia predicts that the online video industry in Asia Pacific (excluding China) will grow at roughly 15% per year…
Over-the-top (OTT) video has hit the mainstream and brands have started to pay attention. During SpotX‘s recent Guide to OTT in APAC webinar with WFA, we asked the 70+ attendees for their views on OTT. The results reflect a favourable attitude…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. SpotX recently partnered with the World Federation of Advertisers (WFA) to host a webinar that explores the unique OTT…
APAC is the leading growth engine for almost all economic, technological, and developmental indicators, and nowhere is that more true than the growth of digital video consumption and production. With a multitude of countries and cultures to consider, the video…