In what seems like a blink of an eye, another holiday season has come and gone. Instead of just jumping into a new year, we’re also heading into a new decade. Over the last year — and throughout the last decade — we saw a variety of new initiatives, mergers, and trends take over the video landscape. From the rise of programmatic guaranteed to the increase of privacy standards, SpotX covered it all on our blog.
Check out our top five posts from 2019:
In August, Matthew Smith, SSAI expert and manager of SpotX’s Advanced Solutions Group, shared insight into the top questions surrounding SSAI. This process involves an SSAI vendor that sits between the online video player (OVP) and ad server to mediate the stitching of the ads into the content. Some media owners also have their own proprietary solution.
There are a lot of benefits for SSAI, including identifying ad breaks in the content, transcoding ad creatives into low, medium, and high-quality versions to allow the stream to play without buffering in a wide range of connectivity levels, inserting ads in a way that stitches the ad and video content together, and so much more. Continue reading the blog post here.
The TV landscape has changed dramatically over the last decade. TV advertisers were pushed beyond their comfort zones to learn how to advertise on this new “coax cable” — scrambling to understand new terminology, what new content was available, and best practices for reaching the audiences shifting away from the antenna. Today, we’re seeing a similar shift happening where viewers are “cutting the cord” to stream content over the internet to all of their different devices, including their connected TVs (CTV). Advertisers who have been successful in traditional TV now need to expand their expertise to include this new and growing technology. Get caught up on the top seven things advertisers need to know about CTV, and dive into them further here.
It’s no secret that the 2020 US elections will take up a large portion of broadcast and digital ads in the next year. Non-political advertisers should be taking a hard look at their own campaign plans now to successfully navigate the next twelve months. This blog post from SpotX’s Paul Calderbank explains how spending by political advertisers affects other advertisers, what political ‘preemption’ means, and why now is the best time for advertisers to include CTV in their media mix.
This election cycle will be the most expensive in history in terms of projected ad dollars spent by candidates and political action committees (super PACs). This means that TV will be awash with political advertising – increasing in intensity leading up to election day. Learn more about how to protect and equip your ad strategy in the full blog post.
In April, we sought out the expertise of 12 online video experts for their thoughts on the challenges and opportunities for the ad tech space for the remainder of the year. While there were differing thoughts across the board, there seemed to be a few common themes: header bidding will continue to have a huge impact, privacy standards will continue to see tighter regulation, and contextual advertising will continue to improve effectiveness for buyers. Look back at the insights from industry leaders at SendtoNews, Brightcove, The Trade Desk, and more in the blog post, and see how their predictions played out through the end of 2019.
Over the last few years, OTT has achieved scale, established important standards and information exchange protocols, made strides related to targeting and measurement, and continues to more seamlessly transact and adhere to strict user privacy laws like GDPR. A lot has shifted in the last ten years when it comes to OTT, but from a pure scale standpoint, OTT has hit its stride. That doesn’t mean we shouldn’t expect continued scale and evolution in the next decade, as well. Check out this blog post by Lynn Girsch, Principal Trainer at SpotX, to learn more about the scale, standardization, targeting, measurement, and innovation of OTT.
We’re excited to see what the next decade has in store for ad tech. To stay up-to-date on what’s happening within the industry, subscribe to the SpotX Blog and be the first to receive the latest and greatest.