Over the past decade, mobile has become the dominant platform for digital advertising. Because of how prevalent mobile devices are in our lives, the smartphone has become the bridge that connects traditional linear television campaigns with larger cross-screen digital efforts. This…
As viewers adopt emerging channels for video content, the lines between linear television and digital are becoming increasingly blurred. By and large, consumers no longer differentiate the two. It’s now possible to watch live TV on a smartphone or laptop,…
Learn how dynamic ad insertion enables campaign optimization in real-time.
Travel and tourism is one of the many industries that has been reshaped by technology. The emergence of the internet shifted work from travel agents and put travel planning squarely in the hands of the consumer. While consumers may still…
Learn how header bidder wrappers fit into the process of header bidding.
Today, we’ll dive into the ways that VAST continues to address problems as they arise in this ever-evolving industry.
VAST and VPAID are IAB standards that have provided crucial frameworks for the video advertising ecosystem. But what are the differences and where is the industry headed you ask?
Earlier in our audience series, we defined the various types of data. What we haven’t yet explored is the deterministic and probabilistic data models that are used to produce and analyze this audience data.
While there is a common misconception that cookies are not supported on mobile, it’s simply not true. However, the functionality of cookies is certainly more limited in the mobile environment than in desktop.
For brand safety reasons, it’s incredibly important that advertisers understand and have control over where their ads are served. Just imagine how a movie ad for Warner Bros. serving on a site promoting pirated content would undermine the Warner Bros. brand. But that is exactly what can happen when advertisers fall victim domain spoofing. Marketers think they are buying ad space on legitimate, brand-friendly sites, but in reality, these ads are running on sites devoted to pirated content and mass file sharing.