Travel and tourism is one of the many industries that has been reshaped by technology. The emergence of the internet shifted work from travel agents and put travel planning squarely in the hands of the consumer. While consumers may still turn to travel agencies for exotic travel such as safaris, extended cruises or bicycling the Italian wine country, most people now choose to do their own planning and booking across the majority of their leisure and business travel.
And with consumers in charge of their own travel destinies, travel and tourism brands have had to pivot their advertising strategies. This paper discusses some of the key challenges and opportunities presented to advertisers in this rapidly evolving industry.
Download your copy to learn:
- How millennials are helping drive the shift in consumer viewing behavior toward mobile devices at a rapid pace
- How digital advertising’s ability to measure campaign performance across devices can be a key to travel and tourism marketing success
- Why digital video proves invaluable throughout the consumer buying process in travel
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