A few years ago, header bidding exploded as a display tactic in online advertising, but like many ad tech trends, video adoption has been slower. This delay was to the advantage of the video industry when it came to first-price…
With the advent of header bidding, traditional auction dynamics have been under tremendous scrutiny and are being reevaluated. Today, we’ll break down the various auction types and their use cases, along with the pros and cons of each. Fixed vs….
Since 2012, SpotX has been bringing you the latest information about company happenings and commentary on industry trends through our company blog, the SpotXer. In 2015, we launched a more product-focused blog, the Product Pulse, to share new platform developments,…
As header bidding continues its expansion into video, the solutions and mechanisms are evolving and adapting to meet video’s complex needs. Although header bidding is an effective solution to circumvent ad server waterfalls and boost CMPs, it has some challenges….
Ad tech is a fast paced industry where innovation is driven by trends (e.g. brand safety, programmatic TV, header bidding). The next trend poised to strike is artificial intelligence (AI) and machine learning. So what are AI and machine learning…
Learn how header bidder wrappers fit into the process of header bidding.
Today, we’ll dive into the ways that VAST continues to address problems as they arise in this ever-evolving industry.
Learn why ad blocking is a problem and what you can do about it.
Earlier in our audience series, we defined the various types of data. What we haven’t yet explored is the deterministic and probabilistic data models that are used to produce and analyze this audience data.