It’s a Celebration! The First Year in the Life of an Engineer at SpotX
With any startup, everyone hopes that it’s successful and doesn’t sink within the first year of launching. Even though SpotX has been around since 2007, the company’s growth stint didn’t happen until 2012, and it hasn’t slowed down since. In…
The Mobile Decade
We’ve moved past the “year of mobile” and find ourselves squarely in the middle of the mobile decade. In the past five years, we’ve made incredible progress on the mobile front both in terms of consumer behavior and adoption from major brand advertisers. The next five years will bring continued development and considerable advancements. Here are ten major milestones from the mobile decade…
Why 2015 Won’t Be the Year of Mobile
We have gone past the “year of mobile” into the mobile decade. Nobody at this time should be talking about the “shift” to mobile, as that’s old news. Cross screen audiences are the new normal. Large screens, high speed wireless data availability, and fast processors in even low-end devices are driving an explosion in mobile video consumption…
Case Study: RTL XL Goes Programmatic First With SpotX
RTL XL, the premium online video destination in the Netherlands, recently partnered with SpotX to monetize their video inventory via programmatic-first methods, setting up a first-look private marketplace on desktop through the SpotX Platform.
Top Mobile Trends: The Rise of Brand Advertising on Mobile
In 2014, we saw more big brands, and their ad budgets, move into mobile advertising than ever before. In addition to seeing new brands move into mobile advertising, we also saw many innovative brands that were previously engaging with mobile display, double down and get into mobile video advertising. With explosive growth numbers for…
Introducing Creative Review
Giving Publishers Granular Control with Creative Level Management
We’re excited to announce the latest feature in our Publisher Platform, Creative Review. As part of Holistic Inventory Management, Creative Review is a new Quality Control feature that helps publishers maintain their brand integrity. Using this new feature, publishers can preview and then approve or reject individual video ad creatives across the SpotX Public Marketplace…
Upgraded Integration with DoubleVerify Provides Enhanced Fraud Protection
Combating fraudulent activity has always been a central focus for SpotX, which is why we are excited to announce an upgraded integration with our longtime partner, DoubleVerify. This update enhances our already formidable anti-fraud technology, giving us the latest technology to identify and root out illegitimate traffic.
Mobile Programmatic Matures and Scales
Growth of programmatic advertising has been exploding, largely driven by video and mobile ads. Business Insider predicts programmatic will account for 50% of U.S. digital ad sales in 2018. Programmatic mobile represents a huge opportunity for publishers and for the first time…