Mobile Video in 2015 – What You Need to Know
Mobile has been exploding for years now and mobile video is really hitting its stride and is set to grow 45% this year and by 2019, 72% of all mobile traffic will be video content.
Mobile has been exploding for years now and mobile video is really hitting its stride and is set to grow 45% this year and by 2019, 72% of all mobile traffic will be video content.
We recently sat down with Tim Sims, GM of Inventory Partnerships at The Trade Desk, to chat about the buy-side perspective on private marketplaces and get recommendations from the fastest growing demand-side platform in the industry.
Just like anything else in the industry, to make PMPs successful, all players have to strike a balance between competing demands.
Deal ID has emerged over the past few years as a way to individually match buyers and sellers as a part of programmatic ad buying. It’s used in the context of private marketplaces to allow buyers and sellers to negotiate a variety of deal criteria before the deals actually occur. For example, the two parties may negotiate…
This post reveals a comprehensive private marketplace definition and outlines the value of transacting within a private marketplace (PMP).
With the rise of the private marketplace, or private exchange, ecosystem, Deal IDs have emerged as a way to help standardize and streamline the process while offering benefits to both publishers and advertisers.
We recently sat down with Matt McLaughlin, COO at DoubleVerify to discuss the current state of fraud in the industry. Given that DV is a proven market innovator with technology that delivers transparency and accountability, ensuring fraud protection and brand safety, we knew he would have great insights to share with us…
For brand safety reason, it’s incredibly important that advertisers understand and have control over where their ads are served. Just imagine how a movie ad for Warner Bros. serving on a site promoting pirated content would undermine the Warner Bros. brand. But that is exactly what can happen when advertisers fall victim domain bait and switch. Marketers think they are buying ad space on legitimate, brand-friendly sites, but in reality…