SpotX’s GDPR Task Force
SpotX is taking a proactive approach to solving for GDPR and has created a cross-functional team dedicated to ensuring SpotX achieves organizational compliance by the deadline.
SpotX is taking a proactive approach to solving for GDPR and has created a cross-functional team dedicated to ensuring SpotX achieves organizational compliance by the deadline.
With the release of Safari 11 for desktop in September, Apple has implemented the blocking of all autoplaying video with sound. Google Chrome will be following suit in early 2018 with the release of Chrome 64.
It’s nearly impossible to work in digital advertising these days and not encounter header bidding. That’s not a surprise, given header bidding’s track record of increasing yield for media owners, and the percent of media owners who still rely on…
Consumers won’t tolerate buffering or differing audio/visual quality on their commercials. Server-side Ad Insertion (SSAI) solves these problems by seamlessly stitching transcoded advertisements into the original video stream.
Digital advertising has always faced the challenge of reaching the right user, video has an even higher hurdle: getting that user to actually watch the ad. Server-side ad insertion (SSAI) fixes that.
Digital audio’s recent growth indicates it could be the next big opportunity for programmatic advertising. SpotX recognized this opportunity and has built out our own Digital Audio functionality for publishers with audio inventory.
While the adtech industry was out chasing eyeballs, ear drums perked up for digital content.
So far in our blog series on ads.txt, we’ve addressed What is ads.txt? and How Does ads.txt Work?, but we haven’t covered, nor have we seen a great deal of discussion on, how ads.txt works with the content distribution model that companies like Vemba, Taboola and Ligatus bring to the table.
The ad tech industry is in an uphill battle against fraud, learn how organizations like the IAB and companies like SpotX are committed to the fight with ads.txt.