SpotX on the Move: November Edition
We’re gearing up for a jam-packed November, with SpotXers jetting off to events all over the world.
We’re gearing up for a jam-packed November, with SpotXers jetting off to events all over the world.
The SpotX Belfast office attended two University Career Fairs for IT Graduate and Placement Students.
After attending Colorado Technology Association’s annual summit, it’s no surprise that Colorado, over the last few years, has created a name for itself within the tech industry. Not only have big name brands like Arrow Electronics, Google and IBM expanded…
Today, we’ll dive into the ways that VAST continues to address problems as they arise in this ever-evolving industry.
VAST and VPAID are IAB standards that have provided crucial frameworks for the video advertising ecosystem. But what are the differences and where is the industry headed you ask?
College students today represent a powerful consumer market—the brands and products they become loyal to during this time in their lives will likely have a place in their shopping baskets for years to come. However, marketers often find it challenging…
Traditional and digital media exist in separate economies. How do we maintain the integrity of both with convergence? That’s what this panel, “Resolving the Economics of Convergence”, sought to discover.
Today, we’re covering the final ad blocking solution, “The Reward.” This is the option to incentivize visitors to watch ads. This may seem counterproductive, but these incentives don’t necessarily need to be monetary and may carry no additional expense for the publisher.
This week, we’d like to meet in the middle and propose a compromise. Let’s take a step back and take the user experience further into consideration by exploring “ad-light” experiences.
So far in our series, we’ve been presenting the publisher with two courses of action: ask users to disable their ad blocker or ask them to make a payment. Our 5th ad blocking solution: “The Counter Attack” skips those options all together.