College students today represent a powerful consumer market—the brands and products they become loyal to during this time in their lives will likely have a place in their shopping baskets for years to come. However, marketers often find it challenging to connect with these shoppers through relevant channels.
Our partners at flytedesk have cracked the code on reaching college students with advertising. Their automated platform allows college newspapers, websites, and other campus-based ad inventory to scale their offerings to attract big advertisers—an excellent opportunity for the often student-run media organizations, where every penny counts.
By extension, we’re proud to say that more than 50 of the college websites on flytedesk’s platform now utilize the SpotX In-Content Ad Unit, which allows publishers to place video ads alongside non-video content.
Why is this important? Producing quality video content requires time, resources and equipment that many college publishers don’t have. The In-Content Ad Unit makes it possible for publishers like these to reap the benefits of high-yield video ads without needing to create video content on their own. It’s a win-win for campus media who want to keep their content free for students, and for brands looking to tap into the Millennial market.
For more on the partnership, check out this video with flytedesk co-founder and CEO, Alex Kronman.