PTV Topics: What are Connected TV Devices?
Want to learn more about connected TV devices? Here’s how to identify each type of connected device and how to use connected devices to your advantage.
Want to learn more about connected TV devices? Here’s how to identify each type of connected device and how to use connected devices to your advantage.
Checkout or latest SpotX on the Move and keep track of where the SpotX team will be throughout the summer.
The value of a publisher’s 1st party audience data is undeniable. However, it can be tough to determine when it’s enough by itself or when it may be best to bolster 1st party data with 3rd party data. We’ll shed some light…
Story authored by Randy Cooke, originally published on The Drum’s Found Remote. Economics is a fascinating discipline. It is, at its core, the science of systems, providing instructive models for understanding nodes of value and centers of influence. As it…
If you are a data juggernaut like Lotame, you’ve had the opportunity to see endless permutations of data that have resulted in some pretty creative and complementary uses of that information. As part of SpotX’s partner series on audience, today Lotame will be uncovering the five most extraordinary uses of a publisher’s that break the mold and do something novel.
Programmatic technology has revolutionized the landscape for digital advertising, but the adoption of programmatic buying practices has not been consistent across the globe. Our latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the world.
What is CTV? A connected TV, also called CTV, is a television or connected device with an internet connection and a UI that enables users to access OTT content through applications. OTT is not CTV but CTV can be OTT…
SpotX has teamed up with Lotame to produce a partner series on audience that will cover everything from what defines valuable audience data to creative use cases and beyond. We’re kicking off the series this week by covering the definition of audience data and discussing what the future holds for audience data and targeting.
Check out the first blog post on OTT advertising (over-the-top advertising) as a part of our PTV Topics series.
Continuing with our collection of Lotame partner posts on the value and use cases for DMPs, we’ll discussing a DMP use case you may not have considered and how you can unlock additional value from your DMP.