Learn how header bidder wrappers fit into the process of header bidding.
Today, we’ll dive into the ways that VAST continues to address problems as they arise in this ever-evolving industry.
VAST and VPAID are IAB standards that have provided crucial frameworks for the video advertising ecosystem. But what are the differences and where is the industry headed you ask?
Deal ID has emerged over the past few years as a way to individually match buyers and sellers as a part of programmatic ad buying. It’s used in the context of private marketplaces to allow buyers and sellers to negotiate a variety of deal criteria before the deals actually occur. For example, the two parties may negotiate…