Make a Big Impact on the Small Screen and Catch the Mobile Wave
It’s no secret that mobile apps are booming. In 2015, time spent on mobile apps eclipsed time spent on any other digital media and now comprises over half of all time spent on digital media. Given mobile apps’ increasing popularity, SpotX is now enhancing in-app bid requests to give buyers more data about the inventory they want to bid on and improve in-app inventory monetization for publishers.