Time and again, programmatic technology has revolutionized the landscape for digital advertising. However, the adoption of programmatic buying practices has not been consistent across the globe. In stark contrast to the U.S. digital advertising market, where some 98% of publishers employ programmatic techniques, there exist a multitude of markets where programmatic buying practices have still yet to be leveraged at scale.
Our latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the globe.
Download your copy to learn:
- How the implementation of programmatic technologies and techniques have developed to different degrees in various countries and regions
- Quick insights about the markets in a number of key regions
- Challenges in how data can be used for audience targeting in different countries