SpotX’s custom event, PrograMatch, was recently concluded for the first time in Singapore with much success. PrograMatch, an event unique to SpotX, brings publishers and buyers together and provides them with the opportunity to flesh out programmatic video deals face-to-face.
We had a great turn out of premium publishers (Cheetah Mobile, CNN, Gameloft, MediaCorp, Perform Group, Time Inc. and Viewster) as well as most of the leading buyers across Southeast Asia.
Our panel discussion on “Inside the Mind of a SEA Video Ad Buyer” was led by Ms. Colleen Ngo, Head of Supply, APAC at Xaxis and Mr. Chuan Jer Lim, Platform Director, APAC at AudienceScience and moderated by Mr. Christopher Blok, Country Manager for ANZ at SpotX.
In the sessions that followed, the buyers and sellers discussed business opportunities in a one-on-one setting. Buyers got the chance to meet sellers face-to-face. There was even a lucky draw and everyone was all smiles at the post-event drinks session.
Once again, PrograMatch has proven to be a great success in the APAC region!