Did Programmatic Kill the Manual IO?
Buying and selling digital video programmatically has continued to be a hot topic in the online video advertising world, but has it killed the manual I/O as we know it?
Buying and selling digital video programmatically has continued to be a hot topic in the online video advertising world, but has it killed the manual I/O as we know it?
Facebook recently announced their decision to launch autoplay video ad units. This is very interesting considering Australian advertisers have been vocal about steering away from autoplay video inventory.
In online video advertising, think of a Deal ID (identifier) as a way to bridge the gap between a manual insertion order (IO) and the automated Real-Time Bidding (RTB) process.
We’re excited to announce our final chapter of the Survival Guide to Digital Video! We want to extend a huge thank you to all of our loyal readers and hope you’ve enjoyed learning about the ins and outs of digital video advertising.The last and final chapter focuses on where the digital video advertising landscape is headed and the role programmatic will play in the coming months.
Will programmatic buying and selling change the television landscape like it has the digital video advertising landscape?
Understand the distinctions between programmatic advertising, real-time bidding (RTB) and RTB advertising.
Chapter 9 is now available for your reading pleasure. This chapter dives into solutions to the issues that are arising in video advertising that may hinder the industry’s progress.
We’ve just released Chapter Eight of our Survival Guide to Digital Video. This chapter takes a look at how both buyers and sellers can benefit from a deeper understanding of the ins and outs of yield management.
There’s always buzz of ‘premium’ on the buy side. “I need premium content”. “I want ads in front of content I’d see on TV”. So on, so forth.
The truth is, neither of these things matter.
In today’s digital advertising market, one question on everyone’s mind is whether or not sales reps are becoming more irrelevant with the introduction of programmatic buying and selling.