Beet.TV: NYTimes Embracing Video in 2014
Matt Prohaska of the New York Times candidly admits the company is experiencing the “classic publisher challenge” where money is being left on the table because of its lack of video supply.
Matt Prohaska of the New York Times candidly admits the company is experiencing the “classic publisher challenge” where money is being left on the table because of its lack of video supply.
How exactly does Nielsen, a measurement company that focuses on determining the effectiveness of advertising campaigns, fit into the surging programmatic video world? It’s quite simple. Nielsen has data, and always has. Amit Seth, Nielsen’s EVP of Global Media Products…
According to Brian Gleason, Managing Director of Xaxis, North America, “Video in the digital arena continues to grow – but the big opportunity is going to be tapping in to the broadcast dollars.” But how can the complex digital video…
Compared to sellers, buyers have always had the upper hand when it comes to transparency and control in the video space. And as the industry evolves to a more automated way of buying and selling digital video ads, it’s more…
SpotX’s own Sean Buckley, VP Platform, discusses the launch of the SpotX video advertising platform, the industry’s most transparent platform, with Beet.TV, highlighting the end to end solutions and the fully transparent data the SpotX platform provides for publishers.
Xaxis, a programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, which is a new product for broadcast partners that provides “TV-like quality” to online planning.
Tomorrow, SpotX will join Attract Media Group and several advertising technology companies in the Denver/Boulder area for the First Annual Ad Tech Corporate Game from 3:00 p.m. 5:00 p.m. MT. The event will bring together eleven ad tech CEOs along with teams from each company to build community and awareness of the growing industry along the Denver/Boulder corridor.
Our SVP of Operations explains that our newly launched end-to-end platform creates unprecedented control for publishers’ inventory, while providing them with the industry’s highest level of transparency within programmatic video advertising.
Eric Orme of NDN, the fourth largest video site according to comScore, discusses why SpotX was selected as its programmatic platform partner in this insightful video interview during our Premium Programmatic Video Leadership Summit with Beet.TV last week.
During our Programmatic Video Week in New York City last week at our Premium Programmatic Video Leadership Summit with Beet.TV, New York Times’ Programmatic Advertising Director, Matt Prohaska, discussed the company’s decision to move budgets to programmatic video.