SpotX in Latest Forrester Report: Competitive Strategy In The Age Of The Customer
Forrester Research has released a new report titled, “Competitive Strategy In The Age Of The Customer,” and we’re thrilled to have been mentioned!
Forrester Research has released a new report titled, “Competitive Strategy In The Age Of The Customer,” and we’re thrilled to have been mentioned!
SpotX CEO Mike Shehan with Andy Plesser at Beet.TV discussing the push towards programmatic and why such moves are being provoked by newly empowered advertisers on the buy side.
As demand for programmatic selling of video inventory rises, big named publishers such as Hearst and the New York Times integrate their programmatic teams with direct sales and ad ops. Mike Smith, VP of Revenue Platforms and Operations at Hearst…
SpotX is pleased to announce an entirely new feature in the SpotX Platform for Publishers – Deal Management. Deal Management is a straightforward, smart way to greatly reduce the operational headaches of managing both direct sold and remnant inventory.
With the new SpotX Platform API, our publishers can access valuable data through our platform that can be easily integrated into other parts of their business and different reporting systems.
During a video interview with Forrester analyst Joanna O’Connell and Neeraj Kochar, Managing Director of Programmatic at Magna Global during our Premium Programmatic Video Summit in New York a couple of weeks ago, Kochar claims that the company has experienced a significant increase in programmatic video spend.
There’s no question that the world of programmatic video advertising is a complex place. In this video interview between SpotX CEO Mike Shehan and Forrester’s Joanna O’Connell, Shehan addresses many concerns and questions that publishers, brand advertisers, Agency Trading Desks and DSPs might be mulling over when making the decision to migrate budget to programmatic.
Matt Prohaska of the New York Times candidly admits the company is experiencing the “classic publisher challenge” where money is being left on the table because of its lack of video supply.
How exactly does Nielsen, a measurement company that focuses on determining the effectiveness of advertising campaigns, fit into the surging programmatic video world? It’s quite simple. Nielsen has data, and always has. Amit Seth, Nielsen’s EVP of Global Media Products…
According to Brian Gleason, Managing Director of Xaxis, North America, “Video in the digital arena continues to grow – but the big opportunity is going to be tapping in to the broadcast dollars.” But how can the complex digital video…