One of These Is Not Like The Other: Tips for Choosing the Right DSP
The industry has moved well past the debate around television versus online video, and the buzz right now is all about programmatic trading and big data. For some advertisers and publishers, they are still working through the process of automating their respective ad operations to accommodate programmatic buying and selling. One thing they must determine is if and how to utilise a DSP (Demand-Side-Platform), and there’s an extensive set of criteria that can help.