Video ad serving platform SpotX today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Video ad serving platform SpotX today announced a new header bidding suite built specifically for video.
While client-side header bidding makes sense in display, where the header bidding phenomenon first emerged, the industry has continued to evolve, moving towards server-side model.
Learn how header bidder wrappers fit into the process of header bidding.
SpotX Senior Director of Product Management Kevin Hunt clears up some of the misconceptions surrounding header bidding.