Header Bidding exploded last year as a display solution that flattened waterfalls and improved yield management. Leveraging our expertise and leading position in video, SpotX has modernized the technology and tailored it to meet video’s complex needs.

Header Bidding Wrapper

Leverage SpotX’s server to server bidding capabilities to compete all demand sources in a unified auction even if your primary ad server doesn’t support parallel ad decisioning.

Work with SpotX and leverage our Header Bidding Wrapper to access:

65+ integrated DSPs and SSPs on a server side bid request for traditional and programmatic executions. Utilize SpotX’s Demand Facilitation teams to showcase your supply and maximize revenue using our close buyer relationships.

10+ years of video advertising expertise allows us to deliver seamlessly executed campaigns. Our solution also includes key video features like real-time price floors, built-in viewability and fraud protection.

Leading customer service with hands-on implementation guidance. Our video experts help you activate private marketplaces, monitor daily trends and create line items, ultimately helping you optimize yield.

Complete transparency into buyer behavior and bid intel. These actionable insights equip you to manage your inventory effectively.

Contact your account manager or click here to learn more

What’s New in Header Bidding

SpotX Launches New Tools to Integrate Third-Party and Proprietary Header Bidding Tools:

Server-to-server video pioneer opens up platform to third-party solutions to help media owners surface highest paying ad for every opportunity.

Debunking the Video Header Bidding Hype, a Publisher’s Guide:

Sr. Director of Product Management clears the muddy waters around header bidding for video.

How Header Bidding Works in Video vs. Display

Header bidding emerged as a key trend for display in 2015, but given the inherent complexities associated with video, it’s only natural that header bidding for video didn’t emerge until at least a year later.

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