SpotX Integrates with Amazon’s Transparent Ad Marketplace
Video ad serving platform SpotX today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Video ad serving platform SpotX today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
Video ad serving platform SpotX today announced a new header bidding suite built specifically for video.
While client-side header bidding makes sense in display, where the header bidding phenomenon first emerged, the industry has continued to evolve, moving towards server-side model.
Header bidding emerged as a key trend for display in 2015, but given the inherent complexities associated with video, it’s only natural that header bidding for video didn’t emerge until at least a year later.