For those of you who have been following each chapter of SpotX’s Survival Guide to Digital Video, we’re happy to introduce Chapter 5. This chapter takes a look at how the industry is adapting to and agreeing on standards and measurement.
Interest on both the buy and sell side in programmatic video continues to soar, and SpotX is leading the charge into France with the opening of an office and appointment of Sophie Davidas as Director of Business Development.
Today we’re excited to roll out the next chapter of SpotX’s Survival Guide to Digital Video. Buyers of digital video advertising seem to see the universe in diametrically opposite ways from those who sell video inventory. The good news is that there are ways to improve opportunities for advertisers and publishers.
Today we’re thrilled to roll out the next two chapters of SpotX’s Survival Guide to Digital Video. The money spent on digital video advertising is clearly accelerating, but the industry is still looking for ways to attract even more of the ad dollars that currently flow to TV.
Confused about digital video and video advertising? Well then SpotX has the solution for you!
We have just released the first chapter to Survival Guide to the Digital Video Landscape, and it’s calling your name.
It’s an idea that always gets a strange look when I first tell people that SpotX, one of the largest global marketplaces for video ad inventory, is launching a video ad skipping service! Promoting a service that allows consumers to skip video ads all across the web seems counterintuitive to what we do everyday, which is to auction off tens of millions of in-stream video ad placements to hundreds of advertisers.
Otto™ is machine learning auto-optimization technology for video advertising, in other words, your online ad optimization expert.