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There is an old adage that “time is money.” I would argue it is more than that: time is undoubtedly our most valuable commodity, and for many it has seemed short as of late due to balancing the duties of…
Over the last decade, Jukin Media has built a portfolio of digital-first media brands that, in recent years, has become a staple of the free ad-supported streaming TV (FAST) ecosystem. Those brands, which first found success on social media to…
Consumers flocked to streaming services in unprecedented numbers in 2020, and they had a plethora of options — which continue to grow every day — from which to choose. As consumers update their entertainment setups to align with today’s digital…
Over-the-top (OTT) video has hit critical mass, and nowhere is this more apparent than in the Asia Pacific region. Media Partners Asia predicts that the online video industry in Asia Pacific (excluding China) will grow at roughly 15% per year…
Addressable TV is finally a reality for advertisers looking to leverage the power of programmatic to target individual households within linear television commercial breaks. The US addressable TV market is predicted to reach $3.49 billion in 2021, though it may…
Over-the-top (OTT) service continues to outpace previous growth predictions. And with the pandemic further accelerating OTT growth, it’s no wonder media owners are looking for ways to better control their video advertising business. To help media owners with this issue,…
Local Now provides real-time localized information to more than 225 markets across the US, with programming ranging from current events, weather, and traffic to lifestyle, sports, and business. Once a hyper-localized linear channel, the Local Now offering has evolved into…
The past year has seen massive shifts in the video advertising landscape. Traditional power spenders such as travel and automotive put their advertising on hold while other industries — from personal finance to home fitness to online education — invested…
Dear Valued Clients and Partners: Today, we have exciting news: Magnite, the largest independent sell-side advertising platform, has entered into a definitive agreement with our parent company, RTL Group, to acquire SpotX. Together with Magnite, we will serve some of…
