Dear Valued Clients and Partners:
Today, we have exciting news: Magnite, the largest independent sell-side advertising platform, has entered into a definitive agreement with our parent company, RTL Group, to acquire SpotX.
Together with Magnite, we will serve some of the world’s leading media companies. This acquisition will allow publishers to execute programmatic transactions quickly with expanded technical capabilities and make it easier for brands and agencies to buy premium CTV inventory at scale.
The transaction is not expected to close until Q2 2021, subject to regulatory approvals and satisfaction of customary closing conditions. Until then, both companies will continue to operate independently and it is “business as usual.” In the coming months, we will work closely with Magnite on a plan to integrate our businesses, technologies, and services.
The acquisition of SpotX illustrates our company’s growing value to the market. We are thrilled about this deal and the positive impact it will have on the future of the media industry.
Thank you for choosing SpotX as part of your digital video advertising strategy. For more details about today’s news, see Magnite’s press release here. If you have any questions, please feel free to contact me or your SpotX Account Team.
Sincerely,
Mike Shehan
CEO of SpotX
