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What lies ahead for video advertising in 2021? The drastic shift in audiences’ video viewing behaviors and record growth in connected TV (CTV) advertising have already inspired exciting new developments, which will surely continue throughout this year. We asked leaders…
With the ever-evolving ad market seeing a continued shift of dollars and consumer eyeballs from traditional to connected TV, long-time viewer favorite AMC Networks is taking a “viewer-first” strategy that reaches audiences on whatever screen they’re watching. Advertisers can then…
For media owners, the streaming wars reached a fever pitch in 2020. Viewership doubled as a result of the ongoing pandemic, with household-bound audiences turning to over-the-top (OTT) and connected TV (CTV) programming to stay informed and entertained. Premier streaming…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. During CCI’s virtual Broadcasting Forum at the end of last year, SpotX hosted a panel discussion with leading brand…
At the start of fall, SpotX launched a company-wide focus on employee well-being and mental health to help combat burnout, stress, and anxiety. Our eight-week Fall Well-Being Campaign included multiple sessions focusing on mental health solutions. As we stepped back…
Since its debut in 2015, fuboTV has seen TV audiences steadily drop cable and move to live TV streaming services. Consumers have embraced streaming over traditional pay television for a variety of reasons, including a more personalized, premium viewing…
This year, holiday shopping is falling in line with the changes brought about by 2020: less in-person, more online. In early November, we launched a holiday-focused edition of SpotX Ignite which highlighted five key holiday shopping trends we expect to…
It’s time for marketing leaders to move beyond traditional TV measurement standards and center their approach around metrics that reflect true consumer reach and sales KPIs. As we discuss in our 2021 video advertising trends report, many brands continue to…
In July, we covered Apple’s announcement that with iOS 14, Apple will disable the IDFA by default and users must actively opt-in to share it with each app. We discussed how Apple got here and what publishers should start doing…
