Catherine Ollinger, Author at SpotX

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As Senior Manager, Platform Services at SpotX, Catherine Ollinger manages several key platform relationships on the East Coast. While she works with a range of customers, Catherine has a particular focus on consulting and growing SpotX partnerships with media owners, broadcasters, and vMVPDs. Catherine began her career in advertising over seven years ago at CBS Network Television where she learned the ins and outs of linear advertising. Catherine then shifted her focus to digital video advertising and has been at SpotX for more than five years.

As Sports Fans Trade Stadiums for Streaming, fuboTV Sees the Future of CTV Advertising

December 16, 2020Catherine OllingerCTV, programmatic, streaming

Since its debut in 2015, fuboTV has seen TV audiences steadily drop cable and move to live TV streaming services. Consumers have embraced streaming over traditional pay television for a variety of reasons, including a more personalized, premium viewing…

How Vevo’s Distribution and Programmatic Strategies Are Evolving in the Connected Decade

March 10, 2020Catherine OllingerCTV, OTT, programmatic

This year marks the start of a new decade, one we’re terming the “connected decade” due to the incredible growth of digital TV and streaming in 2020 and beyond. As over-the-top (OTT) and connected TV (CTV) services take over living…

As Sports Fans Trade Stadiums for Streaming, fuboTV Sees the Future of CTV Advertising

How Vevo’s Distribution and Programmatic Strategies Are Evolving in the Connected Decade

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