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This is a guest post authored by Andrew Tint, Programmatic Partnerships at DISH Media. The market predicts that CTV advertising spend will hit $10B in 2021, and will continue to grow as the COVID-19 crisis accelerates cord cutting across…
2020 has accelerated the rate of change in the ad tech industry. Trends that were previously on the horizon have been expedited as COVID-19 has us spending more time than ever at home – working, learning, and living in a…
Who else is excited to think about a new year and a fresh start? While 2020 has been quite a whirlwind, the silver lining is that the last several months have been a great time to test new approaches, trial…
More consumers are cutting the cord and over-the-top (OTT) video is experiencing rapid growth. At the same time, political campaigns are facing pressure to adapt to one of the most truncated election calendars in history as COVID-19 has changed the…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Today’s digital landscape is a fierce battleground for attention with consumers confronted with endless distractions. It’s getting progressively harder to…
While the predictions business might be a particularly fraught one these days, it is still necessary for us to have foresight as we plan for 2021. On our final day of SpotX Connect: Sightlines, I hosted a panel with some…
We already know that addressable TV increases the relevancy of ads for consumers, which in turn improves their overall viewing experience. What we haven’t explored, until now, is how bringing programmatic technology to linear TV inventory can drastically enhance…
It’s undeniable that connected TV (CTV) viewership has skyrocketed, and it’s quickly evolved into a can’t-miss component of your media plan. In fact, over one-third of all US TV households can only be reached by CTV. The fourth quarter of…
As we began planning our fourth annual (and now virtual!) SpotX Connect, I started thinking about all that we’ve learned from the many ways our industry has adapted and shifted priorities this year. Our 2020 theme, Sightlines, focuses on how…
