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Crackle Plus is the leading ad-supported video-on-demand (AVOD) platform with its Crackle and Popcornflix VOD brands, and is well known by those of us who’ve toiled in the streaming video space. It’s one of the very first movers; both in…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. COVID-19 has upended life as we know it, reshaping daily routines and industries globally. While some countries have declared themselves…
CTV has progressed beyond its status as a new entrant to the market, with more consumers opting to access TV through streaming services. More than 61 million homes in Europe’s Big 5 markets watch CTV. Almost all are tuning in…
In recent years our industry has slowly shifted away from second-price auctions in favor of the reduced complexity offered by first-price auctions. The move to first-price auctions introduces a much needed level of transparency to the industry and allows buyers…
IAB Europe’s promising update to its announced Transparency and Consent Framework, known as version 2.0 (TCF 2.0) is set to be widely used starting on August 15, 2020. Publishers do not have to present all users with the new consent…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The explosive growth in mobile has heralded a new generation of apps, especially in the Asia-Pacific region, which leads the world in…
Advertiser demand for CTV keeps growing right along with the increase in CTV audiences. With higher demand and more advertisers looking to get in the game, understanding the ecosystem and measuring the quality and performance of CTV buys becomes even…
This is a guest post authored by Matthew Watson, CEO of SendtoNews. Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives. OTT or connected TV (CTV) campaigns that…
In the US, 70 million homes watch CTV on a regular basis, and 4 out of 5 of those CTV viewers watch ad-supported programming. But who exactly are these people tuning in across the world? What are they watching, what…
