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Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. With ad-supported video on demand (AVOD) growing in popularity, what lies ahead for Asian over-the-top (OTT) advertising as consumption soars…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The unstoppable rise of over-the-top (OTT) video in Asia presents an exciting opportunity for brands to engage hard-to-reach audiences within…
It has been a long emotional year, but 2020 may have been the reset button we all needed to open our minds and grow as a human race. Learning and growing is embracing the uncomfortable and having the openness to…
After an uncertain spring, we have seen global video ad spend rebound in recent months. Spend is returning to pre-pandemic levels and, with some verticals, posting strong year-over-year growth. Video streaming viewership has remained high since the pandemic took hold,…
Toward the end of 2019 we speculated on the impact the introduction of four new video streaming platforms might have on an increasingly overcrowded market. Much has happened in the last 11 months, and with several new players launching in…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Cyber Communications Inc. (CCI) Japan, a Dentsu Group’s digital marketing company, has been a pioneer in the Japanese digital market offering a…
It has been an exceptional year for the advertising industry. In 2020, brands and their agencies have adapted to the new home-centric consumer landscape by increasing their investment in digital advertising across TV and digital formats. This has accelerated the…
What a year it’s been. The relationship between consumers and brands has evolved in ways that nobody predicted, or was prepared for. Yet we’ve seen tremendous resilience in advertising and purchase behavior. There’s no doubt that while several industries have…
