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As people have stayed in their homes to protect themselves and others from the COVID-19 pandemic, SpotX and our publisher partners have seen significant changes in platform usage, content consumption, and advertising spend across Southeast Asia (SEA). Platform usage Our…
Advertisers collect an astonishing amount of customer data on a daily basis. Every interaction you the consumer have with a brand provides them with valuable information to help shape your user profile and their perception of you. Believe it or…
As the world collectively strives to stay home to combat COVID-19, our lives look very different than they did a month ago. In turn, everything about our day-to-day has shifted, including media habits. From how we work to how we…
With families around the world staying home to help prevent the spread of coronavirus, children are tuning in to online content for both education and play at an incredible rate. Publishers of kids’ content and games have had to respond…
Note: This post reports on data for the period ending April 15. Check back in to the SpotX.tv blog and SpotX Ignite for new posts and trending data. It’s been over a month now since most of the US began…
Video has always been an efficient and effective way to reach consumers. As a medium, it is unmatched in its ability to inform and entertain, which is why we have seen viewership levels spike over the past few weeks as…
The sophistication of programmatic advertising has grown by leaps and bounds since its inception. Once viewed as a means for selling remnant inventory, programmatic has evolved into a tool used by premium media owners to execute direct sales. This shift…
In response to the COVID-19 pandemic, SpotX has teamed up with Amobee, UM, DoubleVerify, and others to share the latest information via video PSA ads. The PSAs, which are running globally, will link to dedicated COVID-19 sites from The World…
We spoke with a few of our data management platform (DMP) partners — Nielsen, Neustar, and Oracle — to understand how media owners and publishers can activate their first-party data to attract advertisers. In our current landscape, advertisers are looking…
