Mac Crowl, Author at SpotX

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As Senior Manager, Strategic Partnerships at SpotX, Mac Crowl manages key partnerships across the business, ensuring that SpotX remains on the cutting edge of ad tech. His areas of focus include data, video platforms, and SSAI partnerships. He began his career in digital media at Sling TV in operations before transitioning to advertising with roles at DISH Media Sales and Xandr.

Everything Media Owners Need to Know About Activating First-Party Data

April 13, 2020Mac Crowlad tech, data activation, data privacy

We spoke with a few of our data management platform (DMP) partners — Nielsen, Neustar, and Oracle — to understand how media owners and publishers can activate their first-party data to attract advertisers. In our current landscape, advertisers are looking…

Everything Media Owners Need to Know About Activating First-Party Data

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