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In October, we outlined some of the opportunities and challenges that stood in the path of growing ad spend in over-the-top (OTT) environments. Despite these challenges, ad spend in OTT continued to grow in 2019 and budgets are predicted to…
This year marks the start of a new decade, one we’re terming the “connected decade” due to the incredible growth of digital TV and streaming in 2020 and beyond. As over-the-top (OTT) and connected TV (CTV) services take over living…
We’ve covered publisher first-party data, advertiser first-party data and second-party data, but there is still yet another key type of data – third-party data. What is third-party data? Third-party data is any information collected by an entity that does not…
With social media channels Facebook and Twitter taking opposite stands on the topic, and Google falling a bit in the middle, how political ads are sourced, reviewed, and displayed is gaining a lot of attention. We’ve previously covered why a…
In January, Google shared their plans to phase out support for third-party cookies on Chrome by 2022. Chrome is not the first browser to take this posture. Both Apple’s Safari and Mozillia’s Firefox took similar stances of blocking third-party cookies…
In December we laid out the new players entering the streaming wars and discussed the impact we expect them to have on the industry and consumers’ viewing habits. One of the more unique new offerings we focused on is NBCUniversal’s…
Video and TV viewing habits have shifted greatly as streaming services grow and more content becomes available across devices. Video inventory is increasingly hyper-fragmented as media giants like Apple, Disney, WarnerMedia, and NBC release proprietary streaming services, and an emerging…
OTT and streaming services have already taken over living rooms, but 2020 is the year they will also take over live events. There are 64 million households with CTV, and of those, 40 million only use CTV streaming services –…
Super Bowl Sunday is on the horizon. Across the country football fans are preparing for the big game, deciding who they are going to root for, planning watch parties, and organizing snacks. The Super Bowl is an event with many…
