Over-the-top (OTT) service continues to outpace previous growth predictions. And with the pandemic further accelerating OTT growth, it’s no wonder media owners are looking for ways to better control their video advertising business. To help media owners with this issue,…
Overview of programmatic guaranteed Programmatic guaranteed has been growing in popularity for a while, and the current global pandemic has only made programmatic guaranteed more prominent. With strict budgets and heightened awareness around ad spend, buyers are finding security in…
Direct deals between media owners and buyers are the norm, and the use of programmatic guaranteed is more appealing than ever. With programmatic guaranteed, both sides agree upon the deal terms for the campaign pre-launch. For example, target audience, impressions,…
With social media channels Facebook and Twitter taking opposite stands on the topic, and Google falling a bit in the middle, how political ads are sourced, reviewed, and displayed is gaining a lot of attention. We’ve previously covered why a…
As we’re approaching the end of 2019, it’s time to take stock of ad tech predictions and trends. Some of the predictions at the end of last year haven’t taken shape, and others have skyrocketed. Here are five trends we’re…