Browse by:
We recently sat down with Matt McLaughlin, COO at DoubleVerify to discuss the current state of fraud in the industry. Given that DV is a proven market innovator with technology that delivers transparency and accountability, ensuring fraud protection and brand safety, we knew he would have great insights to share with us…
For brand safety reason, it’s incredibly important that advertisers understand and have control over where their ads are served. Just imagine how a movie ad for Warner Bros. serving on a site promoting pirated content would undermine the Warner Bros. brand. But that is exactly what can happen when advertisers fall victim domain bait and switch. Marketers think they are buying ad space on legitimate, brand-friendly sites, but in reality…
Proxy traffic is an interesting one. Commonly referred to as the Tor network, Tor just happens to be the most common proxy network. Tor browsing works by bouncing users’ communications through a distributed network of relays all around the world, effectively anonimizing users’ traffic. While proxy networks have a very legitimate use for individuals with privacy concerns as it prevents third parties from surveilling their internet connection to gather data such as what sites they visit and their physical location, it of course has less legitimate uses as well…
The start of the New Year is always an exciting time in the ad:tech industry. With a plethora of predictions for the New Year and reflections on the past, AdExchanger brings together some of the best brains in the industry for a two-day Industry Preview event, which just took place in New York. Here are some of our top takeaways from the event…
Botnets are a problem we’ve all unfortunately become intimately familiar with over the past few years. How does it work you ask? Fraudsters infect a large number of computers by sneaking malicious code into software installations, disguising themselves as something innocuous. This generally happens with home users who remain completely unaware their machines are performing automated tasks over the internet to do all kinds of malicious things like monetize fraudulent sites…
Hidden ads are exactly what they sound like, ads placed on a webpage in a manner that they will never be viewable. This type of fraud is commonly, but not always, perpetuated through the use of iframes. Hidden video ads can include…
For over a decade now, marketers have been increasing their online ad budgets to keep pace with all the eyeballs fixated on digital media. Although they’ve been promised ads would be seen by their target audiences, which of course only…
For the last three and a half years, SpotXchange has been bringing you the latest information about company happenings and commentary on industry trends through the company blog. We now have a new resource to share with you. Bringing a…
For the last three and a half years, SpotX has been bringing you the latest information about company happenings and commentary on industry trends through the company blog. We now have a new resource to share with you. Bringing a fresh perspective on ad:tech, we’re excited to announce the launch of the SpotX Product Blog.
