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Growth of programmatic advertising has been exploding, largely driven by video and mobile ads. Business Insider predicts programmatic will account for 50% of U.S. digital ad sales in 2018. Programmatic mobile represents a huge opportunity for publishers and for the first time…
At the end of the day, what do marketers really want? They want to sell their product. And what does it take to sell a product? Attention. You need people to notice you and give you enough share of mind for long enough to make an impression. That impression opens the door for the possibility of…
Mobile has been exploding for years now and mobile video is really hitting its stride and is set to grow 45% this year and by 2019, 72% of all mobile traffic will be video content.
Mobile has been exploding for years now and mobile video specifically is really beginning to hit its stride. Ericsson projects that mobile video is set to grow 45% this year and by 2019, 72% of all mobile traffic will be video content. This is in part thanks to the pivotal year…
We recently sat down with Tim Sims, GM of Inventory Partnerships at The Trade Desk, to chat about the buy-side perspective on private marketplaces and get recommendations from the fastest growing demand-side platform in the industry.
Just like anything else in the industry, to make PMPs successful, all players have to strike a balance between competing demands.
Deal ID has emerged over the past few years as a way to individually match buyers and sellers as a part of programmatic ad buying. It’s used in the context of private marketplaces to allow buyers and sellers to negotiate a variety of deal criteria before the deals actually occur. For example, the two parties may negotiate…
This post reveals a comprehensive private marketplace definition and outlines the value of transacting within a private marketplace (PMP).
Today we’ll close out our series on fraud, continuing our Q&A with Matt McLaughlin, COO at DoubleVerify, focusing on trends effecting the industry and recommendations for combatting fraud…
