In today’s fast paced world, you evolve or die and the ad tech industry’s rapid pace of change serves to expedite the timeline of that maxim. At SpotX, we’ve fully embraced the evolve or die mantra.
SpotXchange is rebranding its name to SpotX. Learn why from our video with Mike Shehan.
Security threats have been making their way into headlines recently. This media coverage combined with privacy concerns born out of last year’s revelations about the NSA collecting user meta data has lead to heightened sensitivity with regard to consumer privacy. Effects from this sensitivity are rippling through the AdTech industry, causing a shift of inventory sources to HTTPS enabled websites and ads.
We recently sat down with Brendan Bourke, CMO of VideoElephant to chat about the hot topic of third party video content. Brendan shared some great insights and recommendations for publishers looking to get started with third party video content.
We recognize that access to premium content in a seamless fashion can be a challenge for publishers, which is why we’re excited to announce a partnership with VideoElephant. Through our partnership, we’re making it easy for publishers to connect to high quality content from big names like National Geographic, Press Association and Meredith.
Transparency truly is at our core, which is why were excited to announce that we’re now providing publishers increased visibility into buyers with Seat Name. When publishers know who the actual buyers of their inventory are, they’re better able to holistically manage their inventory and make smart decisions when setting up direct deals…
Tips for how to develop an optimized mobile video monetization strategy from the mobile video experts at SpotX.