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The start of the New Year is always an exciting time in the ad:tech industry. With a plethora of predictions for the New Year and reflections on the past, AdExchanger brings together some of the best brains in the industry for a two-day Industry Preview event, which just took place in New York. Here are some of our top takeaways from the event…
Botnets are a problem we’ve all unfortunately become intimately familiar with over the past few years. How does it work you ask? Fraudsters infect a large number of computers by sneaking malicious code into software installations, disguising themselves as something innocuous. This generally happens with home users who remain completely unaware their machines are performing automated tasks over the internet to do all kinds of malicious things like monetize fraudulent sites…
Hidden ads are exactly what they sound like, ads placed on a webpage in a manner that they will never be viewable. This type of fraud is commonly, but not always, perpetuated through the use of iframes. Hidden video ads can include…
For over a decade now, marketers have been increasing their online ad budgets to keep pace with all the eyeballs fixated on digital media. Although they’ve been promised ads would be seen by their target audiences, which of course only…
For the last three and a half years, SpotXchange has been bringing you the latest information about company happenings and commentary on industry trends through the company blog. We now have a new resource to share with you. Bringing a…
For the last three and a half years, SpotX has been bringing you the latest information about company happenings and commentary on industry trends through the company blog. We now have a new resource to share with you. Bringing a fresh perspective on ad:tech, we’re excited to announce the launch of the SpotX Product Blog.
