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Great news for those on the supply or demand sides of the ad tech business that were not already sufficiently confused about ad viewabilty: Twitter last week announced a self-proclaimed “new standard for viewability”.
Ad blocking has been making headlines all month, not only in the usual trade circles (Media Post and Ad Exchanger each featured articles earlier in June) but in a number of mainstream publications as well, including Tech Crunch and the Economist. More were triggered following “disclosure” at the Apple Developer’s Conference June 11th that the next generation iOS operating system for phones, tablets and desktops, iOS 9, may include…
VPAID establishes unprecedented commonalities between important AdTech players to enable rich interactive in-steam ad experiences for users, making the IAB spec a true game changer. However, if you don’t know the details of the spec, you can’t make the most…
We’ve moved past the “year of mobile” and find ourselves squarely in the middle of the mobile decade. In the past five years, we’ve made incredible progress on the mobile front both in terms of consumer behavior and adoption from major brand advertisers. The next five years will bring continued development and considerable advancements. Here are ten major milestones from the mobile decade…
We have gone past the “year of mobile” into the mobile decade. Nobody at this time should be talking about the “shift” to mobile, as that’s old news. Cross screen audiences are the new normal. Large screens, high speed wireless data availability, and fast processors in even low-end devices are driving an explosion in mobile video consumption…
RTL XL, the premium online video destination in the Netherlands, recently partnered with SpotX to monetize their video inventory via programmatic-first methods, setting up a first-look private marketplace on desktop through the SpotX Platform.
In 2014, we saw more big brands, and their ad budgets, move into mobile advertising than ever before. In addition to seeing new brands move into mobile advertising, we also saw many innovative brands that were previously engaging with mobile display, double down and get into mobile video advertising. With explosive growth numbers for…
Giving Publishers Granular Control with Creative Level Management
We’re excited to announce the latest feature in our Publisher Platform, Creative Review. As part of Holistic Inventory Management, Creative Review is a new Quality Control feature that helps publishers maintain their brand integrity. Using this new feature, publishers can preview and then approve or reject individual video ad creatives across the SpotX Public Marketplace…
Combating fraudulent activity has always been a central focus for SpotX, which is why we are excited to announce an upgraded integration with our longtime partner, DoubleVerify. This update enhances our already formidable anti-fraud technology, giving us the latest technology to identify and root out illegitimate traffic.
