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The SpotX platform delivers millions of video advertising impressions each day. This gives our team a privileged viewpoint of media trends from around the world. As a global pandemic creates new challenges for advertisers and media owners, SpotX remains committed…
Coronavirus, also known as COVID-19, is rapidly spreading around the world. Its effects can be felt in every industry and digital advertising is certainly not immune. This post covers the impacts we’re seeing on digital advertising and trends we’re seeing…
Direct deals between media owners and buyers are the norm, and the use of programmatic guaranteed is more appealing than ever. With programmatic guaranteed, both sides agree upon the deal terms for the campaign pre-launch. For example, target audience, impressions,…
SpotX runs thousands of auction servers that generate terabytes of reporting data on a daily basis. The quality and integrity of our data is critically important for our customers as it plays a key role in making business decisions. Reporting…
March marks Women’s History Month as well as International Women’s Day – both of which celebrate the many remarkable achievements of women past and present. We thought we’d join in and feature some of the amazing, accomplished women we work…
Note: This post reports on data from the March 12-18 period. Check back in to the SpotX.tv blog for new posts and trending data. As the spread of COVID-19 dramatically changes daily life, the ad tech industry must figure out…
The California Consumer Privacy Act (CCPA) is a landmark consumer privacy bill that took effect on January 1, 2020, though the California Attorney General cannot bring enforcement action until July 31, 2020. The intention of the act is to enhance…
As we all continue to monitor the latest news around COVID-19, I wanted to share how SpotX is addressing the situation. On behalf of SpotX, I want to personally thank you for trusting us with your video advertising needs. Our top…
Advertisers, media owners, and technology providers alike recognize the need for industry-wide standards that prevent advertising fraud, piracy, and malware. Estimates of the cost of ad fraud range greatly: White Ops and the ANA estimate $5.8B globally, while Cheq predicts…
