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Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The video advertising landscape in Australia and around the world is competitive, fragmented, and rich in its variety of…
Connected TV adoption and viewership has been growing for years and has accelerated substantially due to the COVID-19 crisis. A recent study shows that the pandemic appears to be accelerating the cord-cutting shift, with 64% of respondents saying they cut…
Server-side ad insertion (SSAI) — a process that allows for a buffer-less transition from content, to ad, then back to content — was developed years ago and was quickly adopted as it brought the user experience of digital video up…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. As consumption of over-the-top (OTT) content scales rapidly, how is it playing out in Southeast Asia specifically? In a panel…
People are consuming content on connected devices at a scale we’ve never seen before, which is opening new opportunities for advertisers. Implementing a connected TV (CTV) advertising strategy can become challenging with the significant fragmentation of the CTV and over-the-top…
We are in the midst of a revival for video marketing: consumer preferences are changing, we can no longer rely on cookies, and technology is changing the relationships between buyers and sellers. It’s the perfect time to reevaluate everything from…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. SpotX recently partnered with the World Federation of Advertisers (WFA) to host a webinar that explores the unique OTT…
The way online video advertising is executed varies widely across the world. In Europe, legislation, development of programmatic strategies, and industry standards mean that each country within the region deals with market disruptors differently. Here, we’re sharing the key trends…
Media consumption data is flooding in from platform players around the world as everyone takes stock of the terrifying COVID-19 pandemic, and the destruction it is wreaking on the global economy. The current hope in digital advertising is for…
