It shouldn’t be news to anyone that traditional linear TV viewership is in decline. The story of the past decade in video has been the paradigm shift from cable subscriptions to digital streaming. However, a surprising number of today’s media…
Note: This post reports on data from the March 12-18 period. Check back in to the SpotX.tv blog for new posts and trending data. As the spread of COVID-19 dramatically changes daily life, the ad tech industry must figure out…
The hot topic these days seems to really be focused around supply path optimization. From a buyer’s perspective who is purchasing media in a programmatic or managed service capacity, it is a very complex ecosystem to navigate who actually has…