Mike Evans, Author at SpotX

2 posts, 0

Mike Evans is SVP of Demand Facilitation at SpotX, leading the efforts of the North American sales team to connect buyers and media owners leveraging the SpotX video advertising platform to access brand-safe, premium inventory. His team assists buyers to find inventory for their video campaigns and advises video distributors on targeting across CTV and OTT to maximize reach and revenue. Mike is an ad tech expert with over 10 years of experience at companies such as Oracle, Turn/Amobee, and Xaxis. He joined SpotX in early 2017 and holds a Bachelor of Science in international business from College of Charleston.

The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020

March 23, 2020Mike Evansad tech, CTV, OTT

Note: This post reports on data from the March 12-18 period. Check back in to the SpotX.tv blog for new posts and trending data. As the spread of COVID-19 dramatically changes daily life, the ad tech industry must figure out…

A Look Forward Into the Future of Supply Path Optimization

April 12, 2019Mike EvansAPAC, EMEA, LATAM, online video, OTT, transparency, U.S.

The hot topic these days seems to really be focused around supply path optimization. From a buyer’s perspective who is purchasing media in a programmatic or managed service capacity, it is a very complex ecosystem to navigate who actually has…

The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020

A Look Forward Into the Future of Supply Path Optimization

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