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Cable companies have long seen the writing on the wall as the number of cord-cutters and cord-nevers continue to grow, yet the coronavirus pandemic has accelerated the trend. Many consumers have begun opting for broadband-only services from multichannel video programming…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The broadcast video on demand (BVOD) industry in Australia has seen accelerated growth in audiences since the pandemic began. With…
Economic environments create powerful incentives for innovation and there’s no question 2020 illuminates the need for marketers to embrace rapid responses, require flexibility and transparency, and ask more of their media partners in supporting these needs. For all of these…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. COVID-19 has driven a surge in digital media consumption during the lockdown; however, advertisers and brands have cut their marketing…
Do you remember what you were doing two years ago in the summer of 2018? The likelihood is that despite it not being that long ago, life looks quite different now. Two years ago, I joined SpotX to pursue an…
You’ve seen the headlines. Apple has crippled, or killed, its identifier for advertisers (IDFA), leading to the apocalypse for ad-supported mobile publishing. Is it really the apocalypse? To learn the truth of how this latest change from Apple will affect…
For the last several years, Pixalate has been releasing quarterly reports called Seller Trust Indexes. They’re meant to provide a publicly available ranking system to allow the advertising industry to assess the quality of each of the sell-side platforms available…
Over-the-top (OTT) video has hit the mainstream and brands have started to pay attention. During SpotX‘s recent Guide to OTT in APAC webinar with WFA, we asked the 70+ attendees for their views on OTT. The results reflect a favourable attitude…
What is server-side ad insertion (SSAI) or dynamic ad insertion (DAI)? SSAI is a process used to insert ads into a piece of high-quality, long-form content. For media owners, the ad insertion process allows for a buffer-less transition from content,…
