CTV has progressed beyond its status as a new entrant to the market, with more consumers opting to access TV through streaming services. More than 61 million homes in Europe’s Big 5 markets watch CTV. Almost all are tuning in…
The way online video advertising is executed varies widely across the world. In Europe, legislation, development of programmatic strategies, and industry standards mean that each country within the region deals with market disruptors differently. Here, we’re sharing the key trends…
Each year at New Video Frontiers, leading members of the video advertising industry meet in London to discuss the latest trends and predictions that are shaping the future of TV. It was clear from this year’s conference that video remains…
This September, ATS London celebrated its tenth anniversary with an impressive roster of thought leaders from the ad tech industry. The conference included a series of candid conversations about the state of the industry in 2019, and invited speakers to…
SpotX kicked off a very busy September with the latest installment of our TV is Total Video breakfast series in London. Each year, we invite clients and partners to come together following the summer break to discuss video trends and…
As you walk down La Croisette during the Cannes Lions, it is clear why the festival remains one of the most prestigious advertising events in the world. Senior executives from agencies, brands, and media owners all migrate to the Cote…
Joanna Burton, VP of European strategy at SpotX, recently discussed some of the top video advertising and ad tech trends that developed in 2018 — from header bidding to the launch of new streaming services to increases in connected TV…