Addressable TV is finally a reality for advertisers looking to leverage the power of programmatic to target individual households within linear television commercial breaks. The US addressable TV market is predicted to reach $3.49 billion in 2021, though it may…
We already know that addressable TV increases the relevancy of ads for consumers, which in turn improves their overall viewing experience. What we haven’t explored, until now, is how bringing programmatic technology to linear TV inventory can drastically enhance…
2019 is shaping up to be a big year in the world of video advertising. Evolving methods for activating audience data, the rise of programmatic guaranteed, and a surge in live content are contributing to the rapid growth of ad-supported…