Catherine Dale, Author at SpotX

1 post, 0

Catherine Dale is Regional VP of Platform at SpotX, managing both platform services and business development on the East Coast. Her team cultivates relationships with publishers leveraging the SpotX platform and ensures they maximize fill and yield to capture the utmost value of each capability. Catherine is a programmatic expert across all screens and streams, bringing over seven years of experience from Rubicon Project to SpotX. Catherine has managed mobile advertising operations and in her previous role, led publisher onboarding across EMEA from Rubicon’s London office where she witnessed the evolution of programmatic first-hand, from ad network optimization to header bidding. She is recognized as an industry thought leader and has spoken on stage at Advertising Week New York and MediaWire, and has led several IAB Programmatic master classes. Catherine joined SpotX in 2019 and graduated magna cum laude with a Bachelor of Arts in media and design, communications, and media and rhetoric from Northeastern University.

AMC Networks Advances its Streaming and Data Strategies as Viewer Habits Shift

January 25, 2021Catherine Daleaddressable TV, audience data, CTV, OTT

With the ever-evolving ad market seeing a continued shift of dollars and consumer eyeballs from traditional to connected TV, long-time viewer favorite AMC Networks is taking a “viewer-first” strategy that reaches audiences on whatever screen they’re watching. Advertisers can then…

AMC Networks Advances its Streaming and Data Strategies as Viewer Habits Shift

Recent Posts