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Hundreds of millions of Americans have received a COVID-19 vaccine as distribution ramps up. As of April 26, the CDC reports 42.5% of the US population has received at least one dose of the vaccine. Great progress has been made…
It shouldn’t be news to anyone that traditional linear TV viewership is in decline. The story of the past decade in video has been the paradigm shift from cable subscriptions to digital streaming. However, a surprising number of today’s media…
Many advertisers are currently asking themselves how much weight CTV should carry in their next media plan. It is now widely accepted that 2020 was the tipping point for CTV – but some advertisers are still holding back because of…
On March 18, 2021 we provided an overview of Google’s Privacy Sandbox, a forum for Google and other players in the ad tech industry to propose privacy-centric tracking alternatives to the soon-to-be deceased third-party cookie. As a reminder, cookies are…
For several years, the advertising industry talked about connected TV (CTV) as an emergent technology. Great for incremental reach or performance campaigns – but lacking the scale to make it a true rival to traditional TV. And then, 2020 happened,…
This is a guest post authored by Matthew Watson, CEO of SendtoNews. Online video (OLV) advertising is leading the way over other types of media advertising with expected growth of 12.8% in 2021, according to “Global Ad Trends: State of…
By: Jessica Berman and Tiffany Lemos Every single human has experienced some level of change since the pandemic hit in early 2020: changes to our daily routines, changes to holidays and traditions; and perhaps, even changes to our ways of…
Tracking consumers across the internet is not a new concept. Through the use of cookies, site owners and ad tech vendors obtain valuable information on user behavior to serve ads that are relevant to users’ interests and online activity. These…
Results-driven marketing is at the forefront of advertising as recessionary pressures tighten budgets. OTT has hit the mainstream and been embraced by a broader demographic during the pandemic, offering advertisers a compelling combination of audience scale and market-leading levels of…
