Brooke Isaak, Author at SpotX

1 post, 0

As a Manager on the Strategic Partnerships Team at SpotX, Brooke Isaak is focused on curating strategies with third-party vendors to prove out the unique value of spending on CTV and OLV media. Brooke’s area of focus is measurement, attribution, and rich media, and she works heavily with the SpotX Demand and Global Teams. She graduated from the University of Denver with a bachelor’s degree from the top-ranked Daniels School of Business. Brooke has been a part of the SpotX team for four years.

Data Plus Math on Cross-Screen Measurement in the Era of Streaming TV

December 14, 2020Brooke IsaakCTV, OTT, tv measurement

It’s time for marketing leaders to move beyond traditional TV measurement standards and center their approach around metrics that reflect true consumer reach and sales KPIs. As we discuss in our 2021 video advertising trends report, many brands continue to…

Data Plus Math on Cross-Screen Measurement in the Era of Streaming TV

Recent Posts