Over-the-top (OTT) service continues to outpace previous growth predictions. And with the pandemic further accelerating OTT growth, it’s no wonder media owners are looking for ways to better control their video advertising business. To help media owners with this issue, SpotX is happy to introduce Total Connect+.
SpotX Total Connect+ is a suite of advanced integrations built to empower media owners with a better way to manage and sell live and video-on-demand (VOD) OTT inventory by enabling more intelligent ad decisioning. Total Connect+ is integrated with every leading supply-side platform (SSP) for easy access to programmatic demand, and gives the ad server full transparency into the bid responses from programmatic partners.
Total Connect+ reinvents the way OTT ads are bought and sold. Media owners and broadcasters can use Total Connect+ to manage revenue in one seamless workflow, unifying both programmatic and traditional-direct campaigns across different ad platforms.
The benefits of Total Connect+ for media owners are plentiful:
- Compete traditional-direct and programmatic holistically: Media owners can better control decisioning, priority, and other business rules to maximize yield and ensure campaign success across execution types.
- Dynamic price competition: Media owners can move beyond the static price ad servers traditionally assign to programmatic line items, and allow bids to compete at their true dynamic price.
- Ad deduplication: Preventing ad fatigue allows media owners to provide a better overall viewing experience to consumers. Ad deduplication ensures the same creative never runs more than once within a single ad break.
- Competitive separation: Total Connect+ helps media owners honor agreements with advertisers by making it possible to ensure competitive separation within commercial breaks that are filled with ads from multiple ad platforms.
- Programmatic guaranteed at scale: High-priority, guaranteed programmatic campaigns can easily move up in the ad server waterfall to ensure fulfillment.
- Activate and protect data: Media owners are able to utilize the full potential of SpotX’s robust audience targeting and data activation capabilities: SpotX Audience Management Engine (AME), SpotX Audience Lock; SpotX Inventory Forecasting.
- Comprehensive audience-based forecasting: Total Connect+ provides SSPs 100% visibility into inventory, improving audience discovery and allowing media owners to better allocate inventory to demand sources.
- Pod Fill optimization: With pod fill optimization, SSPs can respond with multiple ads to fill the exact amount of slots and ad seconds in a pod, without introducing additional ad requests.
- Reporting: Extensive reporting available for all critical infrastructure including latency, timeouts, as well as customizable failover scenarios for mission critical processes, plus actionable insights to troubleshoot integrated demand and identify opportunities to optimize yield.
In most use cases, Total Connect+ is powered by joint efforts between video ad server SpringServe and SpotX, but other integration options are available.
Total Connect+ via SpringServe Ad Server
This integration option is available for customers who use SpringServe as their primary ad server and SpotX as their primary SSP. While other Total Connect+ integration options are SSP and ad server agnostic, the partnership between SpotX and SpringServe unlocks enhanced benefits for joint customers.
Media owners who use the SpringServe ad server get a few added benefits:
- Ease of integration: The partnership between SpotX and SpringServe allows for an out-of-the-box integration for joint customers. With just the flip of a switch in the SpringServe UI, the Total Connect+ advanced integration with SpotX can be enabled.
- Campaign sync: SpotX and SpringServe joint customers can easily sync campaigns across the two platforms. Once a programmatic deal is created in SpotX, a corresponding record of the campaign is created in SpringServe. This efficiency allows media owners to easily control SpotX deals, priority, and other rules in SpringServe to manage yield holistically and ensure all campaigns are successful.
Total Connect+ within your current ad tech stack
Whether integrated “inline” between a media owner’s SSAI platform and ad server, into a custom proxy, or via an API integration, Total Connect+ can be customized to fit any OTT workflow. And because Total Connect+ is vendor agnostic, it can work with most SSP and SSAI vendors. The implementations all offer high availability and scalability, and include built-in monitoring and safeguards.
To help ensure you’re taking full advantage of your video advertising business, lean on SpotX to help navigate the growth of OTT. To learn more about Total Connect+ or to figure out what integration option is best for your ad tech stack, contact us today!
As Senior Product Marketing Manager at SpotX, Amanda Boughey creates go-to-market plans for many SpotX offerings. Prior to joining SpotX she worked for both established and start-up technology companies, where she was responsible for public relations, customer advocacy, and content marketing. In her free time you can usually find her hiking the mountains in her home state of Colorado.