This week, we’d like to meet in the middle and propose a compromise. Let’s take a step back and take the user experience further into consideration by exploring “ad-light” experiences.
So far in our series, we’ve been presenting the publisher with two courses of action: ask users to disable their ad blocker or ask them to make a payment. Our 5th ad blocking solution: “The Counter Attack” skips those options all together.
Over the past few weeks, we’ve covered three strategies publishers can leverage to persuade visitors to disable their ad blocker. But what happens when a user is unwilling to do so? This leads us to our fourth ad blocking solution: “The Alternate Value Exchange.”
We’re looking forward to a busy September packed with events all around the globe.
We’ve covered the “friendly” and “assertive” asks in the last two weeks, but the IAB also provides a “Limited Access” compromise.
Last week we covered the simplest ad blocking solution, “The Friendly Ask”, as part of our series on the topic but there is also a not-so-friendly ask, “The Assertive Ask.” The Assertive Ask is the most commonly used combatant for ad blocking.
Kicking off our discussion of Ad Blocking Solutions, we will be breaking down the simplest ad blocking solution, “the friendly ask.” The friendly ask refers to presenting a message to a site visitor once the presence of an ad blocker is detected and politely asking the visitor to disable ad blocking. Publishers have a few key decisions to make when implementing this solution.
Learn why ad blocking is a problem and what you can do about it.
Just in time for the height of the political advertising season, SpotX has introduced the ability for publishers to target specific zip codes through the self-service Publisher Platform and API.