SpotX’s GDPR Task Force
SpotX is taking a proactive approach to solving for GDPR and has created a cross-functional team dedicated to ensuring SpotX achieves organizational compliance by the deadline.
Browse by:
SpotX is taking a proactive approach to solving for GDPR and has created a cross-functional team dedicated to ensuring SpotX achieves organizational compliance by the deadline.
Get your copy to learn: How the shifting digital environment influences automotive consumers’ behavior and expectations How to accurately measure performance of digital advertising Tips and best practices for building an effective digital video campaign Video has played an integral…
With the release of Safari 11 for desktop in September, Apple has implemented the blocking of all autoplaying video with sound. Google Chrome will be following suit in early 2018 with the release of Chrome 64.
“The leading, independent global video monetization offering for broadcasters and premium inventory owners to maximize the value of their audiences.” RTL Group’s full acquisition of SpotX in October set the stage for continued growth and innovation. As a global leader…
As OTT has become more popular, it’s important for advertisers to understand the experience that their creatives have on the connected TV platform. Over the next two weeks, we’ll highlight what the connected TV “ad experience” is like. In this…
There’s no question that one of the hottest discussions in the digital advertising ecosystem surrounds fraud and brand safety. SpotX is deeply committed to ensuring brand safety and we continue to invest heavily in industry-leading solutions. We’ve laid a strong…
We recently sat down with Trace Rutland, Director of Media Innovation at Tyson Foods and member of the SpotX Brand Advisory Board, to discuss the ins and outs of over-the-top (OTT) and connected TV (CTV) for brands. Today, brands are…
It’s no surprise that consumers today are watching video much different than even 5 year ago. As the world has become more mobile, the demand to access video outside of the cable box has normalized. Last week, we briefly touch…
Modern day advertising campaigns employ a combination of software, statistics, optimization and a large range of data processing tools just to reach the advertiser’s desired audience. However, inaccurate or inferior data can significantly hurt an advertiser’s bottom line. 56% of…