June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary device continues to change the way we consume media – with TV now feeling the force of its revolution.
Top of mind for all marketers is the quality of media their investments are able to procure. Strategic decisions continue to be made around the avoidance of fraud rather than the efficiencies of various buying patterns.
While there is a common misconception that cookies are not supported on mobile, it’s simply not true. However, the functionality of cookies is certainly more limited in the mobile environment than in desktop.
To cap off our programmatic TV series, we asked Randy Cooke, VP Programmatic TV, and Kevin Hunt, Sr. Director Product Management, to share SpotX’s programmatic TV initiatives in a Q&A style forum.
During this transformational shift from the traditional concept of television to digital video, one can only wonder where PTV is going. We asked TiVo, clypd, ComScore and Lotame to give us their thoughts on the future of PTV and to characterize what moving forward will look like.
You’ve likely been hearing about VPAID 2.0 since last year and may be wondering exactly why it’s important to the video advertising industry. So, let’s demystify VPAID and talk about some of the reasons the industry is adopting this new standard from the IAB.
As we continue to witness the evolution of the Programmatic TV landscape, adaptation will become increasingly important for our partners. We’ve asked TiVo, clypd, comScore and Lotame to share the PTV trends already being identified and the ways they plan on adjusting to this changing backdrop.
It’s only the beginning of 2016 and the Engineering department has already had one of their busiest months yet! February was filled with multiple university career fairs, a Return to Work Panel, our Engineering Recruiting Open House, and last but not least, a Women Who Code Winter Hackathon that took place here at our SpotX office.
We recently sat down with Cordell BaanHofman, VP Business Development at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and ways combat them. Zvelo combines artificial intelligence with human-supervised machine learning methodologies to deliver…