It’s no surprise that consumers today are watching video much different than even 5 year ago. As the world has become more mobile, the demand to access video outside of the cable box has normalized. Last week, we briefly touch on how consumers are shifting away from traditional TV consumption. In this week’s video, we’ll go in more detail on how video consumption has evolved from the cable box to where it is today, and clear up the distinctions between OTT, connected TV, and MVPD.
Next week we’ll explore the types of video content that can be played via OTT, as well as the basic revenue models that OTT media owners adopt to monetize inventory.
Want to learn more right now? Enroll in our Connected TV Masterclass and learn more about:
- The shift in consumer viewing habits from traditional TV toward OTT
- Factors that play OTT consumption across different countries
- OTT consumption by age group
Use promo code “SXU” when signing up.