Gone are the days of booking your summer vacation though a travel agency. As technology has reshaped yet another major industry, the emergence of the internet and countless travel planning services has shifted the duties of traditional travel agents directly into the hands of consumers themselves.
The focus of audience buying is on people, not pages. Rather than gauging interest by proxy, advertisers want direct access to audiences that they believe are ripe for conversion. Companies offering more powerful, and finely targeted audience connections are generating…
Continuing with our collection of Lotame partner posts on the value and use cases for DMPs, we’ll be talking about how you can use a DMP to achieve effective content customization and personalization.
By launching the SpotX Audience Management Platform, we’re helping publishers activate the power of their audiences and connect with buyers interested in purchasing the impressions they generate.
We’re looking forward to a busy month packed with events all around the globe.
As part of our audience series, we’ve teamed up with Lotame to produce a collection of posts on the value and use cases for DMPs. Last week we kicked off the collection by discussing the worth of a DMP as calculated using sales-based ROI. This week we’ll be examining a consumer –based ROI approach.
With the end goal of selling products and services, advertisers want one thing – to reach the right person at the right time to motivate a purchase. Historically, a common method advertisers have used to reach their desired audience is through contextual buying.
As part of our audience series, we’ve teamed up with Lotame to produce a collection of posts on the value and use cases for DMPs. This week, we’re kicking off the collection by discussing the worth of a DMP as calculated using sales-based ROI.
Earlier in our audience series, we defined the various types of data. What we haven’t yet explored is the deterministic and probabilistic data models that are used to produce and analyze this audience data.